Wednesday 27 September 2017

Film Trailer Analysis: Beauty and the Beast

I am analysing the trailer for the adaption of the classic fairy tale, 'Beauty and the Beast' which came out in 2017. Emma Watson stars as Belle, whilst Dan Stevens plays the Beast and Luke Evans portrays antagonist Gaston.
Audience appeal:
The primary target audience for this film are Disney fans and children. The trailer will appeal to them as snippets of the well loved fairy tale make up this trailer. It is instantly recognisable through the iconic music, the portrayal of the castle and of course the make up, costumes and overall appearance of the actors.
Also, the close resemblance to the original animation draws in the older audience who grew up with it. For example, the well known song "Tale as old as time" plays during the trailer, immediately drawing in the audience. Furthermore, Belle's recognizable yellow ball gown features in the trailer.

Genre signifiers:
The fantasy genre is firstly connoted through the use of setting, such as the traditional fairy tale castle. The genre is also identified using characters such as Lumiere and Cogsworth, who are seen to be talking objects.


Character and representation:
Belle, the protagonist, is seen as compassionate and brave as she takes the place of her father as prisoner. She is represented as a strong female character who is intelligent and independent. The beast is first seen as frightening and monstrous however, as the trailer progresses, we see the beast care for Belle. For example, this is shown when he fights off the wolves in order to protect her. The supporting characters, all household objects, help to narrate the story. Towards the end of the trailer we see the conflict arising, as the town are desperate to rid themselves of the Beast, believing him to be a horrific monster. This represents a dilemma in the narrative therefore heightening the tension for the audience.

Branding and studio identity:
The Disney logo is shown at the very beginning of the trailer as well as at the end. The website link 'Disney.com/beautyandthebeast' is featured at the end which encourages the audience to find out more information about the film. As well as this, #beourguest is displayed after the trailer to enable the audience to participate and be involved in the hype surrounding the film.







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