During my research I have learnt about the ways adverts represent youth, gender and ethnicity. Here are some Levi's print adverts which I have put together to show their style of campaign and the ways in which they are representative of gender, race and social groups etc. I then compared/contrasted these with Levi's recent television advert "Circles".
→ Ranges of ethnicity to show diversity
→ Different settings
→ Genders not conforming to specific stereotypes e.g through their dress or their poses
The synergy between the brand is clear as their campaign promotes equality for all social groups, events and individuals through both their print and television adverts.
This advert features many people all with their own individual style as they do different things. However, they are united through their passionate dancing and also, their Levi's. This advert represents a wide range of people and positively connotes the acceptance that the brand has for each and every unique person no matter their race, gender, sexual preference etc.
I have learnt that a brand is able to showcase their acceptance of everyone through the ways in which they represent different people. Ultimately, expressing this through a television advert sends a strong and powerful message.
(Levi's TV advert "Circles")
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